Has Instagram Just Declared War on CapCut? The social media giant launches “Edits”, a mobile video editing application that aims to revolutionize the creation of Reels content. Accessible, powerful, and designed for creators, this new feature could well redefine the rules of the game in 2025.
📱 What is “Edits”?
Officially launched on March 13, 2025, Edits is a free mobile application allowing users to record, edit, and publish videos directly from their smartphone. Its objective is clear: to offer a suite of professional tools to the general public to facilitate the production of dynamic content, particularly in the Reels format.
⚙️ Key Features of the Edits Application
- Advanced editing without watermark: exported videos are free of watermarks, a detail that will delight creators concerned about their image.
- Background change: ability to add visual effects or modify the original setting in the blink of an eye.
- Customizable technical settings: adjust resolution, refresh rate, and much more.
- Wide choice of fonts and effects: enrich your creations with a library of fonts, voice and sound effects.
- Integrated Artificial Intelligence: conversion of static images to videos, automatic captions, quality enhancement… all boosted by AI.
- Stacked timeline collaboration: an intuitive interface designed for real-time collaboration and clear organization of sequences.
🔗 Native Integration with Instagram and Reels
What truly distinguishes Edits from its competitors is its perfect synergy with Instagram. Videos edited in the application can be published with one click on the platform, particularly as Reels. In 2025, this format remains the main engagement lever, especially among Generation Z.
🎯 Why is Instagram Venturing into Video Editing?
📉 CapCut, a Competitor to Counter
CapCut, developed by ByteDance (also TikTok’s parent company), currently dominates the mobile video editing market. Instagram had no choice but to retaliate with an integrated solution to avoid losing the attention of its content creators.
💡 Boost User Creativity
Adam Mosseri, Instagram’s CEO, affirms: the goal is to stimulate creativity with powerful yet accessible tools, while strengthening the connection between users.
📈 Support the Rise of Reels
By simplifying the production of engaging videos, Edits becomes a strategic asset to push more Reels content. A means for Instagram to keep its community active and engaged.
🚀 Other Instagram Innovations in 2025
- Reels up to 3 minutes, even 15 for some users
- Accelerated playback of videos
- New analytical data in Insights to refine content strategies
- Personalized feed of Reels liked/commented on by friends
📊 Edits vs CapCut: The Match
| Feature | Edits (Instagram) | CapCut (ByteDance) |
|---|---|---|
| Export without watermark | ✅ Yes | ✅ Yes (with conditions) |
| Background change | ✅ Yes | ✅ Yes |
| Advanced settings | ✅ Yes | ✅ Yes |
| AI effects (image to video) | ✅ Yes | ✅ Yes |
| Instagram integration | ✅ Native | ❌ No |
| Collaboration | ✅ Yes | ✅ Yes |
| Free | ✅ Yes | ✅ Yes |
🔍 What This Means for Creators
With Edits, Instagram strengthens its strategy to retain creators, offering them an all-in-one environment. No more juggling between different apps: production, editing, and distribution can now be done smoothly and in an integrated manner.
🧠 In Summary
“Edits” is not just another editing tool: it’s a strategic lever for Instagram in its race against TikTok and an opportunity for creators to boost the quality of their Reels, without technical compromises.
🗣️ What do you think about this new feature?
Are you going to try Edits? Do you find the integration with Instagram sufficient to abandon CapCut? Share your opinion in the comments and let’s discuss your favorite tools for creating content!